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1. Parties: Identification of the manufacturer/supplier and reseller, including full legal names, registration details, and addresses
2. Background: Context of the agreement, brief description of the parties' businesses, and their intention to enter into a reseller relationship
3. Definitions: Defined terms used throughout the agreement, including Products, Territory, Intellectual Property Rights, etc.
4. Appointment and Territory: Scope of reseller appointment, exclusivity/non-exclusivity, defined territory, and any territorial restrictions
5. Reseller Obligations: Core responsibilities including sales targets, marketing requirements, customer service standards, and reporting obligations
6. Supplier Obligations: Manufacturer's commitments regarding product supply, support, training, and marketing assistance
7. Ordering and Delivery: Process for placing orders, delivery terms, acceptance procedures, and related logistics
8. Prices and Payment: Pricing structure, payment terms, invoicing procedures, and any volume discounts
9. Intellectual Property Rights: Usage rights for trademarks, logos, and other IP, along with restrictions and protection obligations
10. Confidentiality: Protection of confidential information exchanged between parties
11. Term and Termination: Duration of agreement, renewal provisions, and grounds for termination
12. Post-Termination: Obligations and rights of parties after agreement termination
13. General Provisions: Standard clauses including governing law, dispute resolution, force majeure, and entire agreement
1. Minimum Purchase Requirements: Include when supplier requires reseller to maintain minimum purchase levels
2. Marketing and Promotion: Detailed section when specific marketing requirements or cooperative advertising programs exist
3. Training Requirements: Include when technical products require specific training programs
4. Customer Data Protection: Detailed section when significant customer data sharing is involved, ensuring GDPR compliance
5. E-commerce Provisions: Include when reseller will sell products online
6. Product Warranties: Detailed warranty section when products have specific warranty requirements
7. Service Level Requirements: Include when specific customer service standards are required
8. Non-Compete Provisions: Include when restricting reseller from selling competing products
9. Insurance Requirements: Include when specific insurance coverage is required from reseller
1. Schedule 1 - Products: List of authorized products covered by the agreement
2. Schedule 2 - Territory: Detailed description of authorized sales territory
3. Schedule 3 - Prices and Discount Structure: Current price list and applicable discount schemes
4. Schedule 4 - Minimum Purchase Commitments: Detailed quarterly/annual purchase targets if applicable
5. Schedule 5 - Technical Requirements: Technical specifications and requirements for product sales and service
6. Schedule 6 - Trademark Usage Guidelines: Guidelines for using supplier's trademarks and branding
7. Schedule 7 - Service Level Requirements: Detailed service level standards and metrics
8. Appendix A - Approved Customer Service Procedures: Standard operating procedures for customer service
9. Appendix B - Reporting Templates: Standard forms for required periodic reporting
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