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1. Parties: Identifies and provides details of the Client and the Marketing Consultant
2. Background: Sets out the context of the agreement and the parties' intention to enter into a consulting relationship
3. Definitions: Defines key terms used throughout the agreement
4. Appointment and Scope of Services: Establishes the consultant's appointment and outlines the specific marketing services to be provided
5. Term: Specifies the duration of the agreement and any renewal provisions
6. Consultant's Obligations: Details the consultant's responsibilities, deliverables, and standard of service
7. Client's Obligations: Outlines the client's responsibilities and required support
8. Fees and Payment Terms: Specifies consulting fees, payment schedule, and expenses
9. Intellectual Property Rights: Addresses ownership and usage rights of marketing materials and creative work
10. Confidentiality: Protects confidential information shared during the engagement
11. Data Protection: Ensures compliance with data protection laws when handling personal data
12. Termination: Sets out circumstances and procedures for ending the agreement
13. Dispute Resolution: Specifies procedures for resolving disputes under Indonesian law
14. General Provisions: Includes standard legal clauses such as notices, amendments, and governing law
1. Non-Competition: Restricts consultant from working with competitors (include when protecting market position is crucial)
2. Performance Metrics: Establishes KPIs and measurement criteria (include for performance-based arrangements)
3. Subcontracting: Addresses the consultant's ability to subcontract services (include when subcontracting might be needed)
4. Insurance: Specifies required insurance coverage (include for high-value or high-risk projects)
5. International Services: Addresses cross-border service provisions (include for international marketing campaigns)
6. Social Media Management: Specific terms for social media handling (include when social media is part of services)
7. Crisis Management: Procedures for handling marketing crises (include for high-profile campaigns)
1. Schedule 1 - Scope of Services: Detailed description of marketing services, deliverables, and timelines
2. Schedule 2 - Fee Schedule: Detailed breakdown of fees, payment terms, and expense categories
3. Schedule 3 - Key Personnel: Lists key team members and their roles in providing the services
4. Schedule 4 - Service Levels: Specific performance standards and response times
5. Schedule 5 - Approved Subcontractors: List of pre-approved subcontractors if applicable
6. Appendix A - Reporting Templates: Standard templates for progress reports and performance tracking
7. Appendix B - Brand Guidelines: Client's branding requirements and guidelines
8. Appendix C - Compliance Requirements: Specific regulatory requirements and compliance standards
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